Community empowerment, including the cultural aspect, is among ITM and its subsidiaries’ priority corporate social responsibility pillars while running its operations. This means that the company is committed to creating positive values in these pillars. It is not only a manifestation of social responsibility but also of its business principle, that the Company will grow and be strong only if it is managed with the fulfillment of the responsibilities to communities and the environment.
From 27 to 31 July 2022, two of ITM's subsidiaries, BEK and NPR, participated in the Dayak Pumpung Hai Festival, which was held in Palangka Raya, Central Kalimantan. In addition, BEK and NPR also supported the organization of the festival which lasted for five days and featured various Dayak arts and cultural activities including the 1000 Dohong Parade of Borneo, cultural exhibitions, and MSME bazaars.
At the festival which was organized by Dajak Ngadjoe Kahajan Community (KDNK), BEK and NPR represented the face of ITM Group through the Company's outlets which provided information about various community empowerment programs that have been carried out in the Central Kalimantan region. BEK and NPR’s outlet also presented various community activities such as free health checks, talk shows on health and environmentally friendly living, as well as coloring competitions for children to strengthen good relations with the community and other stakeholders.
During the exhibition, people’s enthusiasm to visit the booth and interact with the Company was high. Of the total store visitors, the committee noted that 100 people took advantage of the free medical check-up program run by the Company's health facility team. Meanwhile, the committee also saw the high enthusiasm of the visitors who registered their children for the coloring competition. It was recorded that 40 children participated in the coloring competition for elementary and kindergarten-age children. The high enthusiasm toward BEK and NPR’s presence at one of the biggest cultural festivals in Central Kalimantan was also shown by government officials, traditional leaders, journalists, and artists. The regent of Murung Raya Perdie M. Yoseph was one of the prominent figures visiting the BEK and NPR booth.
ITM management believes that in the era of digitalization and innovation where things change so rapidly, it is necessary to intensify the effort of cultural preservation to protect ancestral cultural values. The support and participation of BEK and NPR at the 2022 Dayak Pumpung Hai Festival is a manifestation of the Company's commitment to cultural preservation as one of the pillars of the ITM Group's community development programs.